Sears Goes Swingy for Tweens and Teens Term Paper

Sears Goes Swingy for Tweens and Teens - Term Paper Example A balanced market price was formed as a result of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image through various strategies, like the use of social net, leading to dynamic relationships within the society through partnership with other companies. Sears is an example of the firm that incorporates successful marketing activities into its operation. The company is working towards becoming an investment boulevard because of the high level of retail target it makes compared to other retail stores. Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities. Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion systems the company uses are online and social network scenes. These technique s create awareness of the needed products that the firm offers to its targeted clients. This unit examines the images, commodities, and the marketing strategies used by Sears in the achievement of its objectives. 1 The image of the company immensely determines how a business is perceived amongst various concerned stakeholders. Stakeholders of a company comprise of individuals contributing the start-up capital, the purchasers of end products, and individuals affected by the company’s actions. Company’s image is what attracts clients to choose a business over other existing businesses providing the same products or services. â€Å"Do not Just Go Back. Arrive,† Arrive Lounge is an attractive site commonly associated with the teens. Sears had noticed a decrease in the purchasing trends of the products it produces, therefore, having invented the strategy â€Å"Don’t just Go Back. Arrive, â€Å"to help in augmenting the sales of its products by enticing the c lients to purchase from their departmental stores (Nickels, 1980). The partnership between Sears and social networking cites was aimed at improving the company’s image and increasing product sales of the company. Social network scenes serve as effective channels for reaching targeted markets in scenarios where the targeted market is composed of teens and tweens. The scenes also serve as interactive forums where a significant number of teenagers spend their time searching for new information or interacting with friends online. The choice by Sears to reach its targeted market via the social network scenes is of immense benefit to the company because it easily identifies with the client’s needs. The identification with the clients creates for the company an upstanding image leading to the development of brand loyalty by consumers (Hadden & Luce, 1923). 2 Sears offers diverse fashionable clothes to clients and to the wider targeted market. Consumer behavior in the purchase of the clothes is different amongst clients because of demographic features present in the society. Families prefer shopping for Sears’ clothes to other clothes produced by other companies. This because it offers descent clothes like maternity clothes that are relatively affordable and are designed according to an individual’s taste. Secondly, the company presents a range of clothes to Christmas shoppers. Families round the globe highly uphold festivities period, and Sears provides clothing solutions during these periods. The designs for

The Controversial Issue Of Euthanasia Philosophy Essay

The Controversial Issue Of Euthanasia Philosophy Essay Euthanasia has been a controversial issue for a very long time. The ancient Romans and Greeks supported euthanasia after the interpretation of the Hippocratic Oath that was written around 400 B.C. They believed that the persons life should not be preserved if this person has no interest in life. Hence, voluntary euthanasia was not banned in the ancient Greek and Roman civilizations. However, committing Suicide as well as helping others to commit suicide was considered as a criminal act by the English jurisdiction during the 1300s. Euthanasia faced the first direct law against it in New York at the 1828 which was known as the Anti-Euthanasia law. Euthanasia like Abortion had become a major issue for debating in the following decades until the recent days .(Sandhyarani, 2001). Nowadays, all dictionaries and references define euthanasia as mercy killing of patients in severe incurable pain. Oxford dictionary for example, has defined euthanasia as: the painless killing of a patient suffe ring from an incurable and painful disease or in an irreversible coma. The way these definitions were defined came from the origin of the word Euthanasia, where Euthanasia is a Greek word came from the 17th century to combine two words, Eu which means well and easy and Thanatos meaning death.(Oxford dictionary, 2010). Euthanasia nowadays can be categorized into many different forms and types, the first and most common one is the active voluntary euthanasia where the patient is mercifully killed with his own will and request, its also known as the assisted suicide. Other different form is known as the involuntary passive euthanasia that let the patients die without their own request, this kind is known for patients who are in comas or unable to talk or communicate with others.(BBC, 2009). With the current debates and developments in the world, euthanasia is being discussed globally, legalized in some countries and still discussed in others. Netherland was the first country in the world to legalize Euthanasia in 2002, followed by Belgium at the end of 2002 and some parts in the United States of America. Switzerland on the other hand allows the physician assisted suicide in special cases but the euthanasia is still not legal in this country. What must be known about the laws of these countries is that they are strictly standardized for euthanasia as euthanasia is being applied only to specific kinds of patients. Euthanasia is indeed one of the most controversial issues to date. Taking both sides, supporting and opposing euthanasia in the society, doctors and governments into considerations, the main question now centers on whether Euthanasia is the right act to consider on the cases with no cure and whether euthanasia should be legalized. The process of painlessly helping a terminally ill person to die should be legalized as its a merciful act that offers dignity and compassion at lifes cruel end. People who are euthanized are going to die anyway. However, by legalizing euthanasia, they can be saved from suffering terrible pain.(Friedman, 2010) Therefore, governments should not stand in the way of letting severely ill people with no chances in getting cured to end their lives legally by Euthanasia. The following research project will hereby focus on the reasons why euthanasia should be legalized, what we can prevent and gain by legalizing euthanasia, effects of euthanasia and its future. The time frame used in this research project is from 2000 till date, the research is showing the latest ideas and arguments presented in the world where euthanasia is still developing and arguments involved in this issue are leaning more towards legalizing euthanasia day after day. 2.0 Body of Content 2.1 Euthanasia is a Freedom of Choice: Just as I shall select my ship when I am about to go on a voyage, or my house when I propose to take a residence, so I shall choose my death when I am about to depart from life. Lucius Annaeus Seneca (Roman Stoic Philosopher, orator and statesman) Every person was born free and has the right to die free with his own will. Moreover, dignified death is one of the fundamental rights people are supposed to have as being part and parcel of the fundamental rights to life. According to the Daily Telegraph (2008), Chantal Sebire was a French woman diagnosed with a rare type of cancer (a malignant neoplasm of the nasal vault) in 2002, her tumor developed and reached a point where it cannot be stopped or cured, it made sever deformities in Sebires face taking away the senses of smelling, tasting and eventually sight from her. Moreover, Sebire was suffering from horrible pain; she said a normal human would not allow an animal to go through. She appealed to the French court asking for a permission to have an assisted suicide as she could not bear the pain anymore. However, her appeal was rejected as euthanasia is not legal in France. Two days later Chantal Sebire was found dead as she committed suicide in her house after her appeal was re jected. It can be seen from that case that this way of crossing into death was unfair as it was more scary and painful experience than a regulated euthanasia. In Sebires case as well as other similar cases where cure is not found for patients, patients are going through horrible pain and they are going to die anyway, governments should not stand in the way of those severely ill people with no cure or treatment to end their lives legally by assisted suicide. Therefore, the life of those patients is their choice and they have the right to continue living or die peacefully. The pursuit of happiness is the pursuit of relief from pain and suffering. (Cockeram, 2007). By having the superior power in keeping the lives of patients with no chance in getting well or having cure is not giving them relief or even happiness, it is like holding their lives, watching them suffer at the last moments of their lives and locking them in a life they are not having since they have lost their senses, feelings or even conscious. Opponents of euthanasia argue that euthanasia is a cruel act and a human enforcement to end other people lives without their permission. Lozano mentioned that the Vatican believes that ending lives of severely ill people even the premature babies who are gravely ill by euthanasia is an illicit act as well as act of cruelty. (CNA, 2006). Therefore, opponents believe that euthanasia would violate the Gods gift of life and enforce in ending lives of people who are not able to communicate with others. However, according to the article 3 of the Universal Declaration of Human Rights, Everyone has the right to life, liberty and security of person. Article 5 adds No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment. If no one shall be subjected to torture, then why do we have to watch them suffer? (Euthanasia UK, 2007). Most of the people who choose euthanasia are those patients who suffer from diseases that cause a lot of pain and cannot be treated. If those patients choose not to bear the pain, they should have the right to do so. (Bose, 2011). It is the right of those patients with no cure to choose their own life and death. Other kind of brain dead patients who are in irreversible coma and cannot communicate have no chances in getting back to life or even getting well as in most cases their brains are damaged, it is in their favor as well as other patients favors with chances in getting cured to be euthanized, providing them with the mercy killing doesnt mean it is a cruel act against their will but it is ending their suffer, releasing their locked souls in no life and lowering the expenses their parents or relatives have to pay for hospitals only for keeping them alive but unconscious through machines. Euthanizing such patients can be by shortening the amount of oxygen or food given to them through machines and tubes. Therefore, euthanasia should not be considered as a cruel act but an act of mercy that gives patients and even their parents the right to choose life or death at the time of suffer and inevitable death.

Civic Electronic Networks :: Political Science Essays

Civic Electronic Networks Who would ever believe that a stereo-typical gangster teenager and a wealthy businessman would ever be able to debate and have equal say in government politics and their community affairs? With technology advancing almost daily, many cities like Santa Monica, California and Blacksburg, Virginia, have been able to make equal communication possible with the use of civic electronic networks. These civic electronic networks allow citizens to speak and debate openly on any topic they desire. John Schwartz and Pamela Varley wrote articles describing actual experiments with electronic democracy that took place in Blacksburg, Virginia, and Santa Monica, California. Though each city used very different scenarios for their civic electronic network, both of these real-life cases allowed for people to actually test and participate in the civic electronic network and see its impacts on their community. Blacksburg Electronic Village, or BEV, was created in Blacksburg, Virginia with the money by grants from Bell Atlantic and the cooperation of Virginia Polytechnic Institute and State University. With around 60 percent of Blacksburgs citizens having email, 40 percent having full Internet access, and all-access computers in the library almost the whole town is wired. John Schwartz, a science writer at the Washington Post, wrote an article entitled The American Dream, and Email for All, describing the experiences of community members of Blacksburg, Virginia. He explained how the BEV successfully fused small-town folk with high-tech communications(242). Schwarz explains, that the BEV has not only acted as a communication tool for the town but as an asset to each individuals personal life. People of Blacksburg, Virginia are able to pay their bills, print-and-redeem coupons, and have custom-order packages delivered via the BEV. According to Schwartz, The folks in Blacksburg dont yearn for the flash and dazzle if it doesnt have payoff in utility(241). The BEV seemed to work incredibly well for the citizens of Blacksburg, but would a system like that work everywhere? Probably not. Being a small town, almost all the citizens have access, and most of the community businesses were able to promote their trade easily, so no one was left out of the loop. Also, because Blacksburg is a town where everybody knows each other there wasnt much uncivil commentary. A community member explained, (In Blacksburg), if you yell at somebody, theres a good chance youre going to see them on the street. So, folks in this small town were lucky, however, in a city or large suburban area things could have been very different.

Proactive Strategies Essay

Proactive strategies are the strategies that are already in place to deal with behavioural problems. Proactive behaviour management is about sharing what strategies are with the children to make sure they know what’s expected of them. Reasons children behave as expected could be that they simply ‘know’ what is expected of them or they ‘know’ the consequences for not behaving appropriately. Praise is the best way of promoting a proactive behaviour management plan. We need to give lots of praise for positive behaviour and logical consequences for inappropriate behaviour. The best way to let children know what you expect of them is to remind them every day, tell them the rules of the setting, discuss choices with them and don’t forget to praise them when they are behaving appropriately. Proactive strategies include: Rule making and boundary setting Know how to undertake observations that identify events and triggers Know policies and procedures Celebrate and praise all children’s accomplishments Reactive Strategies Reactive strategies are how you deal with an incidence of inappropriate behaviour at the time it occurs. We respond to the child’s choice and implement a consequence for inappropriate behaviour. No matter how good our proactive strategies are we will at some time need to use a reactive strategy. Consequences that are reinforced to children on a daily basis as part of proactive strategies will be carried out in reactive strategies. If a child makes an inappropriate choice then we must redirect their behaviour. Reactive strategies include: Use knowledge to manage an incident of conflict Support children to achieve a positive resolution and agree ways to avoid conflict in the future. 2.2 My role in my setting includes some of the following to help identify the proactive and reactive strategies; Diversion strategy Negotiation – that de-escalates a situation, restore calms, resolves conflict and disputes. Mediation Physical and verbal intervention Challenging inappropriate behaviour Anti bullying strategies Practitioner’s knowledge of how to avoid escalating a situation Explaining the potential outcomes of children’s chosen actions. Time out or breather, calm down strategy Organising the environment Using non-confrontational language that avoids blaming – YOU did that Whole setting approach, room approach, indoor, outdoor approach. 2.3 The importance of identifying patterns of behaviour or triggers that result in challenging behaviour is that early warning signs can be spotted and acted upon before the behaviour happens or escalates. Some identifications of a precursor to challenging behaviour are tense muscles, pacing, sweating, facial expressions and increased rate of breathing. These can be difficult to spot in young children. A young person may exhibit changes in their ‘baseline’ behaviour or mood. Factors that can lead to mood changes are:- †¢ Lack of choice – ensure there are plenty of activities to choose from. †¢ Boredom through lack of environment – ensure a good, well set out environment. †¢ Limited communication and understanding – ensure you engage children in conversation. †¢ Over stimulation through noise and general disruption to routine – a calm environment is needed. †¢ Overcrowding – if too many children around one activity then redirect some to another activity. †¢ Antagonism, aggression or provocation by others – the child causing the disruption needs to be removed from the situation before it escalates. †¢ Frustration – a child may get frustrated if they can’t do a certain activity, adult intervention will diffuse this situation as the activity can be shown to the child. †¢ Physical illness – the child will need extra support if they are unwell. †¢ Emotional upset due to bereavement – the child will need extra support. 2.4 Challenging behaviour is a very individual thing, the causes and triggers differ according to each individual, as do the reactions and their degrees of severity. It is therefore important that when planning strategies for dealing with challenging behaviour we ensure that they are just as individual as the triggers. No two people will respond in the same way to established strategies. Rather than attempting a ‘one size fits all’ approach you are showing an ability to adapt and respond. This shows that you can identify and recognise each individual’s strengths, incorporate them into your planning and build on them. It tells the child or young person you are supporting that they have recognisable value and worth and that no matter how challenging their behaviour may be there is always something positive to build on 2.5 Children have an inborn desire to please people and gain approval, if they don’t get this through the acknowledgement of positive behaviour they are more likely to use negative or challenging behaviour. By reinforcing positive behaviour you are encouraging children to seek attention as a result of appropriate rather than inappropriate behaviour. Focusing on negative behaviour will only trigger your own frustrations and aggression causing you to exhibit exactly the behaviour you are striving to stop. By focusing on reinforcing positive behaviour you are therefore modelling the  kind of behaviour you feel is appropriate because you are calm, focused and feeling positive 2.6 If you use proactive strategies then you can stop the behaviour before it starts. Therefore the child feels calm and relaxed and everyone is happy. If reactive strategies are used then the behaviour has already happened and the child may be experiencing remorse, be ashamed, confused, humiliated about the incident/outburst. Whereas Proactive strategies identify triggers and early indicators that help to stop the behaviour before it starts, reactive strategies deal with the behaviour once it’s done. If house rules or boundaries aren’t known then the child won’t know what is expected from them.

Abortion: Pros, Cons and Propaganda

Abortion: Pros, Cons and Propaganda Abortion is a very controversial matter in our society. In the United States it is legal to abort a baby up until the day of birth. An abortion is the ending of pregnancy before birth which results in the death of an embryo or a fetus. Many people consider abortion as cruel as murder. Although some might say abortion is justifiable, others believe that no one but God has the right to take someone’s life. However, supporters of abortion do not consider an unborn child a person who must be protected. With an issue like abortion, there is a difficulty in determining if it is right or wrong. There are many sides and arguments to this matter and the media often portrays a very negative side to the choice of abortion. The media tends to be biased and against the issue of abortion. I believe that the media is very influential on our society today. In 1973, there was a U. S Supreme Court Case known as Roe versus Wade. This case legalized abortion in The United States. They ruled that babies are not legal â€Å"persons† and from that point on, babies have had no rights or protection under The Constitution of The United States of America. By extension, a woman has a right to make decisions that involve her body and the government should not try to enforce any type of regulation on a woman’s reproductive system. The government should not impose on the wishes of what a woman wants just as the media should not impose or show bias towards the issue. The abortion issue seems to be a very clear and consistent bias. Billboards, magazine ads, and television commercials have all portrayed images of innocent babies staring, with boldfaced words around them saying things like â€Å"With your tax dollars used for abortion †¦ how many more children will be lost? Another bias ad propaganda is a cartoon image with a woman in her third trimester saying â€Å"How dare you challenge my right to kill this thing? No one can stop me from doing whatever I want with my body! † Under this illustration are the words â€Å"Liberal compassion at 36 weeks. † These uses of ad hominems are clearly showing the negative wa y people view the controversial topic of abortion. Even go as far as to â€Å"stereotype† those for abortion as â€Å"Liberalist†, showing a fallacy based on something completely irrelevant. Popular teen television programs such as MTV have shown videos featuring a rapper/singer as a spirit of what appears as a baby-to-be following a woman into an abortion clinic and begging her to let him live. There is an abundance of imagery in the video to make an abortion look as violent and terrifying as possible. So teens seeing this are definitely going to assume the worst about abortions and also think that going through with a pregnancy is the only justifiable thing to do because the video not only makes this seem completely terrifying, but also because the baby would have grown up to be something great, famous. So of course it is very hard to not think about what the child would-have-been. The National Campaign to Prevent Teen and Unplanned Pregnancy states that there are â€Å"750,000 teen pregnancies annually. Only seven percent of abortions are because of rape, incest, and possible health concerns to the mother or baby. The other ninety-three percent of people who choose abortion do it for social, personal, and economic reasons. Pregnancy happens every day, planned or unplanned. Unplanned and unwanted pregnancies make abortion a sufficient option for what is basically another way out of a less than ideal situation for some people. Although women have a hard time choosing abortion as an option for unwanted pregnancies, they have been making the choice for a long time. The MTV video ad mentioned above also depicts a situation of a man criticizing a woman about her choice until she gives in and makes the choice and chooses what he wants (abortion). This anti-abortion propaganda depicts women to be unable and incapable of following their desires because of a man’s control, belittling women. Women are hardly just people who listen to what is suggested by a man instead of going with their desires and intuitions. The woman, who would be going through the actual â€Å"labor† of continuing a pregnancy, and delivering a baby, bringing it up, parenting it well, in addition to other obligations she has to do in her daily life are all things they have to consider. This alternative should be the woman’s decision, after given thought of course. It should not be a result of the man’s decision for her. The positives that come from the option of abortion are plentiful for women seeking an alternative. Women that do not choose to have sexual encounters, but yet have it forced upon them, rape victims, have a way out of an extremely terrifying situation. Pregnant women with potentially fatal or other health concerns can consider abortion to be their â€Å"lifesaver† of sorts. If there was ever an attempt to ban abortions, the percentage of illegal and dangerous procedures of aborting a pregnancy would go up, therefore causing the cost of the procedure to increase because of accountability. A babies’ life solely depends on its’ mother and a mother needs to be healthy and capable to take on motherhood. It should ultimately be her choice. â€Å"Pro-Choice† supporters, which are supporters of abortion, see a woman's right to choose as central to all of the controversy and believe women's rights are being jeopardized when the right to an abortion is taken away. Of course the people against abortion, people that are for â€Å"Pro-Life†, feel that an unborn baby is more than just potential life: they feel that an unborn baby is meaningful human life. They side with the theory that no person should have the right to decide if another human life is allowed to live or die. Abortion is clearly immoral to them. Pro-Life propaganda refers to Planned Parenthood, a healthcare clinic that offers abortion procedures, as an â€Å"abortion mill† and a â€Å"killing chamber. † The Center for Disease Control has statistics showing approximately 1,313,000 abortions in the United States alone. Abortions can cause severe side effects. Many complications can occur and these include vomiting, infections, severe bleeding, nausea, hemorrhages, and ironically death. These are very serious risks that show the obvious distaste of this controversial issue. The banning of abortion would save the lives of thousands of unborn babies each year and would cut out the chances of women who are undergoing this risky procedure from the possibilities of such severe side effects. The media uses propaganda and other fallacies to cloud ones’ judgment(s) and make people believe things that might not necessarily be true. Propaganda makes things that seem one way look completely different or make things sound more drastic than they really are. Rhetorical appeals, slanting words and propaganda affect everyone in the world today. These logical fallacies are often times absurd. For example, a billboard shows a baby and next to it in huge bolded letters, are the words â€Å"Endangered Species. † These techniques are often drastic and dramatic, however, the majority of the time, they definitely get their point across. Whether someone thinks abortion is right or wrong, it will always be around. Legal or illegal it will continue to happen. The media will continue to downgrade abortions and the people that believe in them. It is obvious that there are few people in this world that are for this issue but it is not right to place judgement on someone ithout knowing their situation, and even then, who is anyone to judge what someone else believes is in their best interest? I would say absolutely no one has that right. While the issue of abortion is so controversial, it makes it nearly impossible to talk about and possibly see the â€Å"positives† that come from it, rather than just questioning it. People will have their opinions, primarily on the basi s of their morals or ethnically, that is how they will look at this issue. The majority will have an unwillingness to change their view(s). On the hopeful side, it is possible that because society and the media portray abortion so negatively, adoption rates will increase and fewer lives are left unharmed to the decision of abortion. Works Cited â€Å"Abortion in the United States: Statistics and Trends. † www. nrlc. org. 4 October 2010. Blackmun, Harry. â€Å"Roe. vs. Wade. † www. oyex. org. 2 October 2010. Cornswald, Alexander. â€Å"Liberal Compassion at 36 weeks. † 27 March 2009. www. cornswalled. com. 2 October 2010. â€Å"News and Politics. †www. sodahead. com. 4 October 2010. Wetcher, Beth. â€Å"Knowledge Is Empowering. † www. knowledgeisempowering. com. 1 October 2010.